Saltwork Free audit
Liverpool · Merseyside · North West

Your website is costing you money. I'll prove it.

I measure what your site is actually doing — how slow it is, what Google can't read, how many enquiries never reach you — and send you the numbers. Free, no pitch, whether or not you hire me.

Usually back with you inside a day. I'll tell you if there's nothing worth fixing.
24 MB
Heaviest homepage I've measured on a local business site
8 of 10
Local firms I scanned had no working analytics at all
Since 2023
How long some have been blind without knowing it
£0
What the audit costs you
The problem

Nobody has told you what's actually wrong

Not because your web person was bad. Because nobody measured it. I scanned ten established businesses across Merseyside and found the same three things almost every time.

You're flying blind

Google switched off its old analytics in July 2023. Plenty of sites still load the dead code and record absolutely nothing. Three years of visitors, and no idea who they were or where they went.

It's too heavy to load

Photos straight off a camera, six megabytes each, displayed at the size of a stamp. On a phone, on mobile data, people leave before anything appears. You never hear from them.

Nobody can act on it

No way to book, order, enquire about a specific item or pay a deposit. Everything funnels into a phone call during office hours. Every evening and weekend goes to a competitor.

How it works

I start by proving the problem

Not with a redesign nobody asked for. With measurements you can go and check yourself.

STEP 01

The audit

I measure your site properly — page weight, load speed, what search engines can and can't read, and where enquiries leak out. You get a written report with real numbers, and it's yours either way.

Freeno obligation
STEP 02

The quick fixes

Compress the images, get analytics recording again, fix what search engines can't see, and close the obvious conversion leaks. Small job, and I show you the before and after numbers.

from £750one-off
STEP 03

The rebuild

A fast, modern site built around how people actually buy from you. It keeps whatever systems you already rely on rather than forcing you to replace them.

from £3,450fixed price
STEP 04

Keeping it working

Hosting, updates, content, local search, reviews, and paid ads if you want them. One monthly report you can actually read, showing what changed and what it did.

from £150per month
Monthly plans

The website is the start, not the job

A site nobody maintains goes stale within a year. These are the plans that keep it earning. All prices exclude VAT, and there's no minimum term.

Care

Keep the lights on and the site safe.

£150
per month

  • Hosting and security updates
  • Daily backups
  • Content changes when you need them
  • Uptime monitoring
Start with the audit

Growth

MOST TAKE THIS

Everything in Care, plus actively bringing you work.

£450
per month

  • Everything in Care
  • Local search across the towns you serve
  • Google Business managed
  • Review generation that runs itself
  • Monthly report in plain English
Start with the audit

Machine

Everything in Growth, plus paid advertising run properly.

£850
per month

  • Everything in Growth
  • Google and Meta ads managed
  • Proper conversion tracking
  • Cost per enquiry, measured
Start with the audit

Ad spend is paid by you directly to Google or Meta, never through me.

Custom software

When a website isn't the actual problem

Sometimes the bottleneck isn't marketing. It's that everything runs through a phone call, a paper diary and a spreadsheet somebody guards with their life.

Hire and rentalWhat's free this week, booked online, agreement signed, deposit taken.
Trade accountsYour customers' agreed prices, order history, statements, and reorder in one tap.
Bookings and depositsTaken at eleven at night, without anybody answering the phone.
Compliance recordsInspection dates, certificates, automatic reminders, and kit blocked from going out when it's overdue.
Scheduling and dispatchWho's going where, with what, and whether it actually got done.
Reporting that means somethingThe three numbers you actually run the business on, on one screen.
STEP 01
Discovery
£1,000–£2,000. I map how the job really flows today. You keep the written spec either way.
STEP 02
£6k–12k
One workflow, built properly. Never three at once.
STEP 03
£8k–20k
The rest, once the first part is earning its keep.
ONGOING
£300–600
Per month. Hosting, support, changes and monitoring.

Discovery comes first, always. I won't quote a build from a conversation, and you shouldn't accept one from anybody who will.

Who you're dealing with
“I'd rather show you a number you can check than an opinion you have to take my word for.”
Adam Macka Saltwork · Liverpool

I work with established businesses across Merseyside and the North West — hire firms, merchants, transport, trades, clinics. The sort of places that have been going twenty or thirty years and have a website somebody built once and nobody has looked at since.

I'm not going to tell you your site is ugly. I'm going to tell you it takes eleven seconds to load on a phone and that nothing has recorded a visitor since 2023, and then I'm going to show you where I got those numbers.

If there's nothing worth fixing, I'll say so and you'll have lost nothing.

Start here

Find out what it's costing you

Send me your web address. I'll measure it and send back what I find, in plain English, with the numbers so you can check them yourself.

  • Free, and free stays free
  • Usually back with you inside a day
  • Real measurements, not opinions
  • I'll say so if nothing needs doing
  • No contract, no follow-up calls